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The Best White Chocolate Chips

With so many products and so many different names, shopping for white chocolate can be confusing. We sampled six to find a versatile winner.

Top Pick

WinnerGhirardelli Classic White Baking Chips

Our favorite product possessed all the qualities our tasters deemed important in white chocolate. The “mild flavor” was “milky” with hints of “vanilla,” “caramel,” and “butterscotch.” The chips were pleasantly “creamy” when eaten plain and “smooth” and “dense,” with a good “snap and crunch,” in bark.
Fat: 4.3 gType: ImitationSugar: 9 gIngredients: Sugar, palm kernel oil, whole milk powder, nonfat milk powder, palm oil, soy lecithin-an emulsifier, vanillaPrice at Time of Testing: $4.59 for 11 oz ($0.42 per oz)
Our favorite product possessed all the qualities our tasters deemed important in white chocolate. The “mild flavor” was “milky” with hints of “vanilla,” “caramel,” and “butterscotch.” The chips were pleasantly “creamy” when eaten plain and “smooth” and “dense,” with a good “snap and crunch,” in bark.
Fat: 4.3 gType: ImitationSugar: 9 gIngredients: Sugar, palm kernel oil, whole milk powder, nonfat milk powder, palm oil, soy lecithin-an emulsifier, vanillaPrice at Time of Testing: $4.59 for 11 oz ($0.42 per oz)

What You Need to Know

In the test kitchen, we love white chocolate chips for the pops of creamy sweetness they bring to cookies, brownies, and bars. We also like melting them into mousse, bark, frosting, and even fruit tart filling. But since they’re sold under many different names, from white chocolate chips to white chips to baking wafers to white morsels, considering all the options can make your head spin. If a recipe calls for white chocolate chips, does it matter which product you buy? 

What Is White Chocolate?

First, let’s clarify what white chocolate really is. Like all chocolate, it begins with cacao pods. After the cacao beans are harvested from the pods, they are fermented, dried, cleaned, and roasted. Next, the shells are removed from the beans, revealing cacao nibs, which are ground into a paste called chocolate liquor. This liquor is divided into two parts: cocoa butter and cocoa solids. Cocoa butter is responsible for the richness we associate with chocolate. Though cocoa butter has some chocolaty flavor and aroma, cocoa solids are responsible for most of chocolate’s flavor as well as its color and aroma. White chocolate, unlike other types of chocolate, contains only cocoa butter. That’s why it’s so light in color.

Samples that contained cocoa butter (such as the two on the left here) were more yellow in color than those that used palm oil or palm kernel oil as the source of fat (such as the four on the right).

According to the U.S. Food and Drug Administration (FDA), white chocolate must have at least 20 percent cocoa butter (in addition to meeting certain requirements for milk solids, milk fat, and sweeteners). Many products replace some—or all—of that cocoa butter with refined fats: palm kernel oil, palm oil, or a combination of the two. These products can’t legally be called white chocolate. Instead, they’re labeled white baking wafers, white morsels, or white melting chips. (For clarity, we’ve chosen to refer to all these products as “white chips.”) 

We gathered six nationally available products, four imitation and two real, priced from about $0.20 to about $1.10 per ounce. We tasted them plain and in Wintermint Bark (without the peppermint topping, which we found distracting), to find the best product for a variety of recipes.

Flavor Battle: White Chocolate Chips Versus White Chips

Our tasters picked up on flavor differences among the products. Like good dark and milk chocolates, the real white chocolate samples were described as complex, with most tasters enjoying their milky, nutty, and vanilla flavors. Others called out sour or citrusy notes that they found off-putting. Responses to the white chips were much more uniform. For the most part, these products offered mild yet pleasant hints of vanilla, caramel, and butterscotch and were moderately sweet (one was very sweet). To our surprise, all the white chips outscored the real white chocolates. We also looked at the sugar and fat contents of the products. They were very similar across the board, making them nonfactors in helping us determine a winner.

When we melted white chocolate to make bark, the samples made with palm oil or palm kernel oil set up snappy and crisp, which is what we're looking for in bark.

Texture Matters Most

Textural differences turned out to be more important than flavor differences. Sampled plain, the real white chocolates were described as “smooth,” “rich,” and “creamy.” They melted faster than the white chips, both on our fingers and tongues, but we didn’t mind. However, when we sampled them in bark, their soft textures were deemed unacceptable. The real white chocolates didn’t truly solidify after being melted and left to harden. Instead, they remained “squishy” and “too soft,” lacking the expected snap and exhibiting textures that were more like fudge than bark. 

The white chips performed differently. Straight from the bag, they all were firm and crunchy, but some were described as being a little gritty, chalky, or waxy. Once melted and hardened, though, these white chips gave us barks that were “snappy” and “smooth,” garnering them higher ratings than the barks made with the real white chocolates. 

Why did imitation chocolates perform so much better in bark? It comes down to the presence—or absence—of cocoa butter. When real white chocolate is melted, the crystal structure of the cocoa butter changes. Unless you temper the chocolate—a challenging process of heating and cooling that reestablishes the cocoa butter’s structure of triglycerides—it remains soft, even when it’s fully cooled. Conversely, white chips, which contain a refined fat in place of some or all of the cocoa butter, don’t need to be tempered to retain their structure. This means that in addition to being crunchy when eaten plain, they are also crunchy when melted and cooled. Plus, the refined fats used in white chips are cheaper than cocoa butter.

White chocolate comes in two main styles: white chips and real white chocolate. Before you bake, you need to know how they differ.

White Chips Do It All

It was clear that our tasters preferred the textures of the white chips to those of the real white chocolates, especially in bark. But what if we used both types of products in a recipe that didn’t rely on the product’s texture for success, such as brownies or blondies? Would we like the real white chocolates better? To find out, we made two batches of blondies, mixing real white chocolate chips into one batch and our highest-ranking white chips into the second batch, and tasted them side by side. Tasters noted that the real white chocolate chips were slightly creamier than the white chips, but the differences were very minimal. We concluded that when a cookie or brownie recipe calls for white chocolate chips, both real and imitation products will work just fine. If the texture of a recipe, such as a bark or a fruit tart filling, is reliant on white chocolate and doesn’t call for tempering, it's important to use white chips to ensure that it sets up properly.

The Best White Chocolate: Ghirardelli Classic White Baking Chips

Though we can recommend all the white chocolate products we tried, we preferred white chips. Both in flavor and texture, they consistently bested the real white chocolate products. We love that they set up firm without requiring any fussy tempering. Our new favorite, Ghirardelli Classic White Baking Chips, are milky, sweet, and mild. Whether you’re adding them to cookies or brownies or melting them for use in bark or a tart, these chips are sure to please. 

  • Once melted, hardens into a firm and snappy texture
  • Mild, sweet flavor

04:24

America's Test KitchenWhite Chocolate ChipsWatch Now

Everything We Tested

Recommended

WinnerGhirardelli Classic White Baking Chips

Our favorite product possessed all the qualities our tasters deemed important in white chocolate. The “mild flavor” was “milky” with hints of “vanilla,” “caramel,” and “butterscotch.” The chips were pleasantly “creamy” when eaten plain and “smooth” and “dense,” with a good “snap and crunch,” in bark.
Fat: 4.3 gType: ImitationSugar: 9 gIngredients: Sugar, palm kernel oil, whole milk powder, nonfat milk powder, palm oil, soy lecithin-an emulsifier, vanillaPrice at Time of Testing: $4.59 for 11 oz ($0.42 per oz)
Our favorite product possessed all the qualities our tasters deemed important in white chocolate. The “mild flavor” was “milky” with hints of “vanilla,” “caramel,” and “butterscotch.” The chips were pleasantly “creamy” when eaten plain and “smooth” and “dense,” with a good “snap and crunch,” in bark.
Fat: 4.3 gType: ImitationSugar: 9 gIngredients: Sugar, palm kernel oil, whole milk powder, nonfat milk powder, palm oil, soy lecithin-an emulsifier, vanillaPrice at Time of Testing: $4.59 for 11 oz ($0.42 per oz)

Ghirardelli White Melting Wafers

Our runner-up had “subtle” “caramel notes.” A white chip without any cocoa butter, it made bark that “had the consistency that bark is supposed to have” and was “firm” with a “nice bite.” Tasters really liked its “lovely creamy texture.”
Fat: 5 gType: ImitationSugar: 8.5 gIngredients: Sugar, palm and palm kernel oil, nonfat dry milk, whole milk powder, sorbitan tristearate, soy lecithin, salt, natural flavorPrice at Time of Testing: $4.99 for 10 oz ($0.50 per oz)
Our runner-up had “subtle” “caramel notes.” A white chip without any cocoa butter, it made bark that “had the consistency that bark is supposed to have” and was “firm” with a “nice bite.” Tasters really liked its “lovely creamy texture.”
Fat: 5 gType: ImitationSugar: 8.5 gIngredients: Sugar, palm and palm kernel oil, nonfat dry milk, whole milk powder, sorbitan tristearate, soy lecithin, salt, natural flavorPrice at Time of Testing: $4.99 for 10 oz ($0.50 per oz)

Guittard Choc-Au-Lait Baking Chips

Unlike the other white chips in our lineup, these contain some cocoa butter, though not enough to meet the FDA standards to be called white chocolate. We found these chips “milky,” “sweet,” and “smooth.” One taster noted that this sample’s texture was “firm, which is a good thing for bark, and is still creamy and melts on my tongue.”
Fat: 5 gType: ImitationSugar: 9 gIngredients: Sugar, palm kernel and palm oils, cocoa butter, nonfat milk, cream, whey, sunflower lecithin, and vanillaPrice at Time of Testing: $5.33 for 12 oz ($0.44 per oz)
Unlike the other white chips in our lineup, these contain some cocoa butter, though not enough to meet the FDA standards to be called white chocolate. We found these chips “milky,” “sweet,” and “smooth.” One taster noted that this sample’s texture was “firm, which is a good thing for bark, and is still creamy and melts on my tongue.”
Fat: 5 gType: ImitationSugar: 9 gIngredients: Sugar, palm kernel and palm oils, cocoa butter, nonfat milk, cream, whey, sunflower lecithin, and vanillaPrice at Time of Testing: $5.33 for 12 oz ($0.44 per oz)

Nestlé Toll House Premier White Morsels

The flavor of our lowest-ranking white chip reminded tasters of “marshmallow and coconut.” Tasters reported that this sample was “very sweet,” with notes of “fake vanilla.” Eaten plain, it was a touch “waxy.” Bark made with it was “firm” and “crunchy.”
Fat: 4.3 gType: ImitationSugar: 9.6 gIngredients: Sugar, fractionated palm kernel oil, milk, nonfat milk, hydrogenated palm oil, soy lecithin, natural flavorPrice at Time of Testing: $2.99 for 12 oz ($0.25 per oz)
The flavor of our lowest-ranking white chip reminded tasters of “marshmallow and coconut.” Tasters reported that this sample was “very sweet,” with notes of “fake vanilla.” Eaten plain, it was a touch “waxy.” Bark made with it was “firm” and “crunchy.”
Fat: 4.3 gType: ImitationSugar: 9.6 gIngredients: Sugar, fractionated palm kernel oil, milk, nonfat milk, hydrogenated palm oil, soy lecithin, natural flavorPrice at Time of Testing: $2.99 for 12 oz ($0.25 per oz)

Guittard Collection Etienne Crème Français 31% Cacao White Chocolate Wafers

Tasters said the bark made with these real white chocolate chips was “way too soft” and “not snappy like bark at all.” However, our tasters liked the chips’ “creamy” texture when eating them plain and described their flavor as “milky,” “nutty,” and “complex,” though a few found it a little “citrusy” and “sour.”
Fat: 5.8 gType: RealSugar: 7.9 gIngredients: Cane sugar, cocoa butter, full cream milk, lactose, sunflower lecithin, vanilla beansPrice at Time of Testing: $16.98 for 1 lb ($1.06 per oz)
Tasters said the bark made with these real white chocolate chips was “way too soft” and “not snappy like bark at all.” However, our tasters liked the chips’ “creamy” texture when eating them plain and described their flavor as “milky,” “nutty,” and “complex,” though a few found it a little “citrusy” and “sour.”
Fat: 5.8 gType: RealSugar: 7.9 gIngredients: Cane sugar, cocoa butter, full cream milk, lactose, sunflower lecithin, vanilla beansPrice at Time of Testing: $16.98 for 1 lb ($1.06 per oz)

Callebaut Recipe No. W2 Finest Belgian White Chocolate Callets

Some tasters enjoyed the “nutty” and “vanilla” flavors and the “creamy,” “rich” texture of these real white chocolate chips. A few reported “sour” and “citrus” notes. This sample did not perform well in bark because it contains cocoa butter; instead of setting up, it remained “squishy” and “too soft.”
Fat: 5.25 gType: RealSugar: 8.3 gIngredients: Sugar, cocoa butter, whole milk powder, soy lecithin (an emulsifier), natural vanilla flavorPrice at Time of Testing: $30.00 for 2 lb ($0.94 per oz)
Some tasters enjoyed the “nutty” and “vanilla” flavors and the “creamy,” “rich” texture of these real white chocolate chips. A few reported “sour” and “citrus” notes. This sample did not perform well in bark because it contains cocoa butter; instead of setting up, it remained “squishy” and “too soft.”
Fat: 5.25 gType: RealSugar: 8.3 gIngredients: Sugar, cocoa butter, whole milk powder, soy lecithin (an emulsifier), natural vanilla flavorPrice at Time of Testing: $30.00 for 2 lb ($0.94 per oz)

*All products reviewed by America’s Test Kitchen are independently chosen, researched, and reviewed by our editors. We buy products for testing at retail locations and do not accept unsolicited samples for testing. We list suggested sources for recommended products as a convenience to our readers but do not endorse specific retailers. When you choose to purchase our editorial recommendations from the links we provide, we may earn an affiliate commission. Prices are subject to change.

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The mission of America’s Test Kitchen Reviews is to find the best equipment and ingredients for the home cook through rigorous, hands-on testing. Have a question or suggestion? Send us an email at atkreviews@americastestkitchen.com. We appreciate your feedback!

The Expert

Author: Carolyn Grillo

byCarolyn Grillo

Senior Editor, ATK Reviews

Carolyn is a senior editor for ATK Reviews. She's a French-trained professional baker.

Carolyn Grillo is a senior editor for ATK Reviews. She studied French patisserie at Le Cordon Bleu in Paris and worked as a baker before joining the review team. Her culinary background helps her evaluate bakeware and write about ingredients. Carolyn is also responsible for writing The Well-Equipped Cook, a weekly newsletter about kitchen equipment. Hailing from the land of Taylor ham and Italian delis (New Jersey), she has strong opinions about both and isn't afraid to share them.

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